内容来源：https://www.theverge.com/news/852124/adam-mosseri-ai-images-video-instagram

内容总结：

Instagram负责人警示：AI合成内容泛滥，真实性成为数字时代稀缺资源

随着2026年临近，Instagram负责人亚当·莫塞里近日通过一组深度图文，向公众发出警示：我们正步入一个“无限合成内容”的新时代，真实与虚构的界限日益模糊，而平台与用户都尚未做好准备。

莫塞里指出，过去人们可以默认照片和视频是真实时刻的记录，但如今“眼见为实”的时代已经终结。AI生成的内容已能达到以假乱真的程度，社会将被迫从“默认真实”转向“先持怀疑”——我们需要关注内容由谁发布、为何发布，而这与人类天生相信眼睛的本能相悖。

他坦言，Instagram传统的“精美照片墙”模式早已“死亡”，如今用户更多通过私信分享模糊的生活快照。这种“粗糙真实”的风格正成为新的审美趋势，甚至是一种“真实性证明”——在AI能完美生成一切的时代，瑕疵反而成了真实的信号。

然而，这种依靠“不完美”来辨别真实的方式只是暂时的。莫塞里预测，AI很快将能完美模仿各种粗糙质感，届时判断真实性的关键将彻底转向内容发布者本身。平台需要强化身份验证，相机厂商也应通过加密签名等技术，从源头为真实影像提供“数字指纹”。

面对挑战，莫塞里提出Instagram的进化方向：打造更优创作工具、标注AI生成内容、验证真实内容、突出发布者可信度信号，并在推荐算法中优先原创性。他强调，在信息无限泛滥、信任持续稀缺的未来，唯有真实、透明、一致的创作者才能赢得长期信任。

莫塞里的观点并非孤例。此前三星、苹果等科技公司高管均对AI篡改影像的影响表示担忧。随着2026年临近，如何在这场“真实性危机”中构建新的信任体系，已成为整个行业亟待解决的命题。

中文翻译：

Instagram掌门人亚当·莫塞里正以一组20张的深度图文，为2025年收官。他探讨了"无限合成内容"新时代的意义——当所有内容越来越难与现实区分，而那个更私人化的旧版Instagram信息流（他称之为已"消亡"多年）渐行渐远。去年，The Verge的莎拉·郑曾写道："……人们即将默认所有照片都是伪造的，因为制作逼真的假照片如今易如反掌。"莫塞里最终也表达了相同观点：

Instagram负责人表示：你的眼睛已无法辨别真伪

莫塞里断言数码相机公司正走在错误道路上。

在我人生的大部分时间里，我可以放心地假设照片或视频基本是对真实时刻的准确记录。显然，这种情况已不复存在，而我们需要多年时间才能适应。

我们将从默认相信所见为真，转变为以怀疑为起点。关注内容的分享者及其动机。这会令人不适——因为人类天生倾向于相信自己的眼睛。

你可以在文末查看他演示文稿的完整内容。但据莫塞里所言，Instagram等平台必须实现的进化是："我们需要打造最出色的创作工具。标注AI生成内容并验证真实内容。凸显发布者的可信度信号。持续优化原创内容排序。"

我们的读者和听众都知道，过去几年我们一直在讨论以AI图像编辑与生成为表现形式的"何为照片？"认知危机。如今当我们疾驰向2026年，再提出寥寥几项浅显建议似乎为时已晚。

莫塞里以Instagram为中心的视角宣称："我们总爱抱怨'AI垃圾'，但出色的AI内容其实很多。"他既未具体举例，也未明确提及Meta对AI工具的推动。他批评相机公司试图让每个人都能"拍出2015年专业摄影师水准"的做法是误入歧途。

他指出，粗糙、不完美的图像暂时仍是真实的信号——直到AI连瑕疵都能完美复制。届时"我们需要将关注点从'内容是什么'转向'谁在发声'"，通过相机内置的图像指纹与加密签名技术来识别真实媒介，而非依赖后期添加的AI标签与水印。

莫塞里远非首位指出该问题的科技高管。去年三星Galaxy手机月亮拍摄功能引发争议后，三星高管帕特里克·舒梅曾提出"其实根本不存在真正的照片"；苹果的克雷格·费德里吉向《华尔街日报》表示对AI编辑的影响"感到担忧"。不过，或许再看一两场Instagram演示，我们就能找到答案。

亚当·莫塞里观点摘要：

Instagram面临的关键风险在于：世界剧变时，平台未能跟上步伐。展望2026年，一个重大转变是：真实性正变得可无限复制。

曾经让创作者不可或缺的特质——真实、联结、不可伪造的独特声音——如今任何拥有合适工具的人都能获得。深度伪造技术日益精进，AI生成的影像已与实拍内容难以区分。

权力从机构转向个体，因为互联网让任何拥有动人想法的人都能找到受众。信息分发成本为零。

是个人（而非出版商或品牌）证明了用户原创内容市场的巨大潜力。对机构的信任度跌至历史冰点，我们转而信赖那些敬佩的创作者自我记录的内容。

我们总抱怨"AI垃圾"，但优质AI内容其实很多。不过即便高质量的AI内容也有其痕迹：过于精致、肌肤过于光滑。这种情况将会改变——我们将看到更逼真的AI内容。

真实性正成为稀缺资源，这反而催生了对创作者内容的更大需求。评判标准正从"能否创作"转向"能否创造唯你独有的作品"。

除非你未满25岁，否则你可能仍将Instagram视为方形照片的集合：精致的妆容、光滑的肌肤、绝美的风景。那个时代已终结。多年前人们就不再向信息流分享私人瞬间。

如今人们主要通过私信分享：记录日常的模糊照片、晃动视频、随手拍的鞋子和不加修饰的抓拍。

这种原生美学已渗透进公共内容与各类艺术形式。

相机公司押错了美学方向。他们竞相让每个人都能拍出2015年专业摄影师的效果。但在AI能生成完美图像的世界里，专业感反而成为破绽。

精修图像制作廉价且观感乏味。

人们渴望真实感的内容。精明的创作者正在拥抱未加工、不完美的影像。在万物皆可完美的世界里，瑕疵反而成为真实信号。

原生感不再只是审美偏好，它已成为证据、成为防御——通过不完美来宣告真实性。

AI将很快能生成任何你喜爱的美学风格，包括那些呈现真实感的不完美风格。届时我们必须将焦点从"内容"转向"发布者"。

在我人生的大部分时间里，我可以放心地假设照片或视频基本是对真实时刻的准确记录。显然，这种情况已不复存在，而我们需要多年时间才能适应。

我们将从默认相信所见为真，转变为以怀疑为起点。关注内容的分享者及其动机。这会令人不适——因为人类天生倾向于相信自己的眼睛。

Instagram等平台将在识别AI内容方面有所作为，但随着AI进步，识别能力会逐渐下降。为真实媒介添加指纹比鉴别虚假媒介更可行。

相机厂商将在拍摄时对图像进行加密签名，建立溯源链条。

标注仅是解决方案的一部分。我们需要更充分地展示内容分享账号的背景信息，帮助用户做出明智判断：账号背后是谁？

在无限丰盈又充满疑虑的时代，那些通过真实、透明、始终如一来保持信任、彰显真实性的创作者将脱颖而出。

我们需要打造最出色的创作工具。标注AI生成内容并验证真实内容。凸显发布者的可信度信号。持续优化原创内容排序。

Instagram必须在多个方面快速进化。

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英文来源：

Instagram boss Adam Mosseri is closing out 2025 with a 20-images-deep dive into what a new era of “infinite synthetic content” means as it all becomes harder and harder to distinguish from reality, and the old, more personal Instagram feed that he says has been “dead” for years. Last year, The Verge’s Sarah Jeong wrote that “...the default assumption about a photo is about to become that it’s faked, because creating realistic and believable fake photos is now trivial to do,” and Mosseri eventually concurs:
You can’t trust your eyes to tell you what’s real anymore, says the head of Instagram
Mosseri claims digital camera companies are on the wrong path.
Mosseri claims digital camera companies are on the wrong path.
For most of my life I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly no longer the case and it’s going to take us years to adapt.
We’re going to move from assuming what we see is real by default, to starting with skepticism. Paying attention to who is sharing something and why. This will be uncomfortable - we’re genetically predisposed to believing our eyes.
You can read the full text from his slideshow at the bottom of this post, but according to Mosseri, the evolution required of Instagram and other platforms is that “We need to build the best creative tools. Label AI-generated content and verify authentic content. Surface credibility signals about who’s posting. Continue to improve ranking for originality.”
Our readers and listeners know we’ve spent the last few years discussing the “what is a photo?” apocalypse arriving in the form of AI image editing and generation. Now, as we hurtle into 2026, it feels a little late to lay out a thin list of proposals.
Mosseri’s Instagram-centered view of the whole thing claims that “We like to complain about ‘AI slop,’ but there’s a lot of amazing AI content,” without specifically identifying any of it, or specifically mentioning Meta’s push for AI tools. He claims camera companies are going the wrong way by trying to give everyone the ability to “look like a pro photographer from 2015.”
Instead, he says raw, unflattering images are, temporarily, a signal of reality, until AI is able to copy imperfections too. Then “we’ll need to shift our focus to who says something instead of what is being said,” with fingerprints and cryptographic signing of images from the cameras that took them to ID real media instead of relying on tags and watermarks added to AI.
Mosseri is far from the first tech exec to point toward the same issue. Samsung exec Patrick Chomet took the approach that “actually, there is no such thing as a real picture,” after controversies last year over the Galaxy phones’ approach to Moon photography, and Apple’s Craig Federighi told the WSJ he’s “concerned” about the impact of AI editing. But hey, maybe we’re just another Instagram slideshow or two away from figuring all of this out.
Adam Mosseri:
The key risk Instagram faces is that, as the world changes more quickly, the platform fails to keep up. Looking forward to 2026, one major shift: authenticity is becoming infinitely reproducible.
Everything that made creators matter-the ability to be real, to connect, to have a voice that couldn’t be faked-is now accessible to anyone with the right tools. Deepfakes are getting better. Al generates photos and videos indistinguishable from captured media.
Power has shifted from institutions to individuals because the internet made it so anyone with a compelling idea could find an audience. The cost of distributing information is zero.
Individuals, not publishers or brands, established that there’s a significant market for content from people. Trust in institutions is at an all-time low. We’ve turned to self-captured content from creators we trust and admire.
We like to complain about “AI slop,” but there’s a lot of amazing AI content. Even the quality AI content has a look though: too slick, skin too smooth. That will change - we’re going to see more realistic AI content.
Authenticity is becoming a scarce resource, driving more demand for creator content, not less. The bar is shifting from “can you create?” to “can you make something that only you could create?”
Unless you are under 25, you probably think of Instagram as feed of square photos: polished makeup, skin smoothing, and beautiful landscapes. That feed is dead. People stopped sharing personal moments to feed years ago.
The primary way people share now is in DMs: blurry photos and shaky videos of daily experiences. Shoe shots. and unflattering candids.
This raw aesthetic has bled into public content and across artforms.
The camera companies are betting on the wrong aesthetic. They’re competing to make everyone look like a pro photographer from 2015. But in a world where AI can generate flawless imagery, the professional look becomes the tell.
Flattering imagery is cheap to produce and boring to consume.
People want content that feels real. Savvy creators are leaning into unproduced, unflattering images. In a world where everything can be perfected, imperfection becomes a signal.
Rawness isn’t just aesthetic preference anymore — it’s proof. It’s defensive. A way of saying: this is real because it’s imperfect.
Relatively quickly, AI will create any aesthetic you like, including an imperfect one that presents as authentic. At that point we’ll need to shift our focus to who says something instead of what is being said.
For most of my life I could safely assume photographs or videos were largely accurate captures of moments that happened. This is clearly no longer the case and it’s going to take us years to adapt.
We’re going to move from assuming what we see is real by default, to starting with skepticism. Paying attention to who is sharing something and why. This will be uncomfortable - we’re genetically predisposed to believing our eyes.
Platforms like Instagram will do good work identifying AI content, but they’ll get worse at it over time as AI gets better. It will be more practical to fingerprint real media than fake media.
Camera manufacturers will cryptographically sign images at capture, creating a chain of custody.
Labeling is only part of the solution. We need to surface much more
context about the accounts sharing content so people can make informed decisions. Who is behind the account?
In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity - by being real, transparent, and consistent - will stand out.
We need to build the best creative tools. Label AI-generated content and verify authentic content. Surface credibility signals about who’s posting. Continue to improve ranking for originality.
Instagram is going to have to evolve in a number of ways, and fast.
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