内容来源：https://www.wired.com/story/expired-tired-wired-ai-powered-dating/

内容总结：

【约会行业年度观察：AI赋能难掩“线下回归”浪潮，真实人际连接成新刚需】

过去一年，在线约会行业在人工智能浪潮中经历深刻转型。头部平台纷纷引入AI匹配算法、实时聊天教练和虚拟伴侣功能，试图以技术手段缓解用户的“约会疲劳”。数据显示，自2024年以来AI伴侣市场规模增长超96%，而Tinder等主流应用则通过人脸验证等技术应对虚假账户问题。

然而技术革新并未完全赢得用户青睐。皮尤研究中心早前调查显示，近60%美国单身成年人暂不寻求恋爱或约会；数据分析公司Apptopia指出，多款主流交友应用用户参与度同比下降7%。与此同时，线下社交呈现强劲复苏态势：2025年Eventbrite平台的现实约会活动预订量激增，桌游相亲活动参与度同比增长55%，洛杉矶等城市涌现出“调情派对”等新型社交场景。

行业观察家指出，年轻人正主动寻求算法之外的相遇方式。新兴社交平台如Cerca通过共同联系人进行匹配，Timeleft主打城市陌生人晚餐派对，Beyond等社交俱乐部则致力于构建线上线下融合的社区。这些现象共同指向一个趋势：数字工具正在从“主导连接”转向“辅助连接”，人们渴望打破屏幕隔阂，重建真实世界的互动架构。

“数字技术应该促进现实互动，而非取代它，”社交平台Beyond首席执行官埃里克·瓦尔德斯坦指出，“新一代用户更看重信任建立与真实体验，这预示着约会文化正从‘追求规模’转向‘注重质量’。”

尽管AI技术持续渗透约会产业，但2025年的行业主题已然清晰——无论是否借助技术，引导用户走向线下、重拾真实人际连接，正成为这个价值数十亿美元产业自我修正的核心方向。在算法与荷尔蒙的碰撞中，人类对真实触碰的渴望依然书写着最终的答案。

中文翻译：

我承认，我是个调情高手。我痴迷于了解他人的每个互动细节——那些俏皮的玩笑、多巴胺飙升的快感、未曾言明的暧昧暗示与弦外之音。对我而言，调情仍是人类最后几个需要刻意寻求共鸣的领域之一。它充满纯粹的可能性，散发着绝对的吸引力。这也是一门无法伪装的技艺，更非人工智能所能臻至完美——即便硅谷对此竭尽全力。

但这并未阻止大型约会平台在今年全力押注虚拟亲密关系。行业焦点从无休止的滑动匹配转向AI牵线。当人们对约会倦怠的讨论达到新高时，追求真诚联结的浪潮成为这个行业的迟来矫正——过去十年间，整个行业建立在野蛮扩张、疯狂野心和利润驱动之上，最终却发现答案始终近在眼前：唯有对人本身投入关注，方能赢得市场。

AI工具的整合不仅是为了追赶潮流或拥抱创新（尽管包含这些因素）。这一次，大型约会平台终于不再空谈：它们正试图用技术救赎原罪。

当约会软件曾不择手段地试图留住用户时，AI带来了更快——甚至可能更持久——连接人们的机遇。这促使众多公司重新审视用户体验。皮尤研究中心数年前的研究显示，在美国近60%的单身成年人表示目前不寻求恋爱或随意约会。虽然我们尚未陷入"浪漫衰退"（活跃用户数依然可观，更不用说Facebook Dating在Z世代中的隐秘走红），但数据分析公司Apptopia指出，多个主流应用的总体用户参与度同比下降了7%（即便有位比利时艺术家曾尝试根据浏览器历史匹配用户，也未能扭转趋势）。

这虽非危机——每日仍有数千万人滑动屏幕、点赞互动——但大型约会平台亟需修复声誉。AI似乎成了答案。

十月，老牌婚介服务"三日法则"推出由专业红娘训练的AI应用Tai，提供实时约会指导。立志通过"AI优先"战略打造全球终极同志社区的Grindr，在其"僚机"功能和聊天摘要中运用Anthropic与亚马逊的技术（尽管部分用户对该应用广泛采用机器学习表示不满）。Iris、Rizz和Elate也相继推出AI功能，帮助用户度过初识阶段的交流困境。

当全美沉浸在《爱情岛》真人秀氛围、社交媒体掀起"渴望恋爱"风潮之年，虚拟关系呈现爆发式增长——坊间证据显示，因AI婚外情导致的离婚案例也创下纪录（TechCrunch报告指出，自2024年以来AI伴侣市场规模增长超96%）。与此同时，Tinder启动品牌焕新计划，试图吸引更多Z世代用户。Match集团信任与安全主管约埃尔·罗斯十月接受本刊采访时坦言："我们最担忧的是批量注册新账户的问题"，此前Tinder刚推出强制人脸验证更新。

但对模拟约会体验——更人性化、具身化、真实化接触——的追求，与对AI的狂热同样强烈。

如今更明显的趋势是：年轻人渴求比约会软件更好的选择。他们依然向往爱情，只是不再相信解决方案存在于手机中。二月我与埃里克·瓦尔德斯坦交谈时，这位新型社交俱乐部Beyond的CEO预言："人们将转向更精心策划的体验，获得算法无法给予的联结。"天啊，他完全说中了。随后数月间，当AI高效串联人际关系时，另一股浪潮以同等力度涌现：人们似乎只想隔着手机屏幕，真切地认识彼此。

古典的浪漫邂逅正在复兴。Instagram上，网红劳里·库珀让"九月酒吧独坐挑战"风靡一时。洛杉矶涌现大量调情派对。Eventbrite向本刊证实，2025年线下约会活动在其票务平台激增：交友类活动同比增长35%，桌游相亲参与度飙升55%。就连当下颇具潜力的新应用也放弃规模扩张，转向精心设计：Cerca通过共同好友牵线，Breeze致力重启传统相亲，Timeleft则为同城陌生人策划主题晚宴（口号是"化陌生为友谊"）。虽然我不善预测，但2026年以线下为核心的交友技术必将占据更主导地位。

"人们希望数字技术促进现实互动，而非取代它，"瓦尔德斯坦指出，"当人们更清楚什么触动心弦、什么带来安宁，对真实性的需求必将增长。"他预见下一阶段约会体验将"从追求触达率转向建立信任感"，单身族群会在其中探寻更浓郁的人性温度。

无论借助AI与否，2025年大型约会平台最核心的命题始终是：将人们带回线下实体世界，追寻那种古典的联结架构。

请将此视为你期待已久的信号。行动起来吧。那个对的人，正在某处等待着你。

英文来源：

I am, admittedly, a big flirt. I love everything about the exchange of getting to know another person. The playful banter. The rush of dopamine. The sexual subtlety and subtext of everything not said. Flirting, to me, remains one of the last human endeavors where people are intentionally trying to find common ground. It’s pure possibility, absolute magnetism. It’s also an art that can’t be faked, or—despite Silicon Valley’s best attempts—perfected by AI.
That, of course, didn’t stop Big Dating from going all in on virtual intimacy this year, during which the focus shifted from endless swipes to AI-powered matchmaking. As the narrative around dating fatigue reached new heights, the trend toward sincere connection was an overdue correction by an industry that, across the last decade, built itself on ruthless scale, maniacal ambition, and profit incentives, only to realize that the answer was right in front of them all along: You win by investing in people.
The integration of AI tools wasn’t simply about keeping up with the Joneses or leaning into new innovations (though it was some of that). For once it was more than just talk: Big Dating was seeking absolution for its sins.
Where dating apps once conspired to retain users by any means, AI presented an opportunity to connect people faster and, perhaps, forever. It led many companies to reconsider their user experience. According to a Pew Research Center study a few years ago, in the US, almost 60 percent of single adults said they were not currently looking for a relationship or casual dates. And while we aren’t exactly in a romantic recession—active users remain high; not to mention that Facebook Dating is a secret hit among Gen Z—overall user engagement among several apps, according to analytics firm Apptopia, has decreased by 7 percent year-over-year. (Yes, even in spite of one Belgian artist’s bizarre attempt to match people based on their browser history.)
It’s not a crisis or anything of the sort—tens of millions of people still swipe, scroll, and like on a daily basis—Big Dating just desperately needed to repair its reputation. AI looked like an answer.
In October, Three Day Rule, the veteran matchmaking service, launched a matchmaker-trained AI app called Tai that offers real-time coaching. Grindr, which is on a quest to become the ultimate global gayborhood by going “AI first,” is using tools from Anthropic and Amazon on its wingman feature and chat summaries (though some users weren’t happy about the app’s broad embrace of machine tech). Iris, Rizz, and Elate also rolled out AI features to help users navigate the early talking stages.
In a year where everyone had Love Island USA on the brain and yearners made a comeback on social media, virtual relationships saw record growth—as anecdotally did divorces caused by AI affairs. (According to a report by TechCrunch, the AI companion market has grown more than 96 percent since 2024.) Tinder, meanwhile, underwent a brand refresh and tried to attract more Gen Z users. “The biggest issue that we’re concerned with … is the bulk creation of new accounts,” Yoel Roth, head of trust and safety for Match Group, told WIRED in October following the launch of Tinder’s mandatory face verification update.
But the push for an analog dating experience—for something more human, physical, and real—was just as intense as it was for AI.
What seems even more true today is that young people want better alternatives to dating apps. They’re still hungry for love, they just no longer believe the solution is on their phone. I spoke with Eric Waldstein in February. He’s the CEO of Beyond, a new social club built around modern relationships that encourages online and IRL interactions among its members. He told me he anticipated a trend toward more intentional, curated experiences “that give people something they can’t get from an algorithm.” Boy, was he right. In the months that followed, even as AI streamlined our connections, another trend emerged with just as much force: People, it seemed, really just wanted to get to know someone in person without the barrier of a phone between them.
Good old-fashioned meet-cutes were making a comeback. On Instagram, influencer Laurie Cooper popularized “Sit at the Bar September.” Flirting parties popped up across Los Angeles. IRL dating events surged on ticketing platform Eventbrite in 2025, the company confirmed to WIRED. Friending events increased by 35 percent, compared to this time last year, with attendance at board game dating events up by 55 percent. Even some of the more promising apps of the moment rejected scale in favor of intention: Cerca paired people based on mutual connections, Breeze set out to reboot the blind date, and Timeleft offered to curate dinner parties for users with random groups of people in their city (the pitch: “turning strangers into friends”). I’m not a betting man, but expect offline-focused dating tech to dominate even more in 2026.
“People want digital to facilitate real-life interaction, not replace it,” Waldstein says. “I think people will start having a better understanding of what’s influencing their triggers and what brings them peace, and as a result we’ll see an increase in demand for authenticity.” He anticipates the shift will move “toward trust over reach” as singles look for an extra dose of humanness in the next era of their dating experience.
There was no bigger theme for Big Dating in 2025 than getting people offline, with or without the help of AI, and back into the physical world, in search of an old architecture of connection.
Consider this the sign you’ve been waiting for. Get to it. Your person is out there.