内容来源：https://www.wired.com/story/openai-cameo-products-that-already-exist/

内容总结：

今年9月，OpenAI在其短视频应用Sora中推出一项名为“cameo”的功能，允许用户生成数字形象以制作个性化深度伪造视频。该功能推动Sora迅速登顶苹果iOS下载榜，却引发同名明星视频定制平台Cameo的商标侵权诉讼。

美国地方法院法官李允美已于近期颁布临时限制令，禁止OpenAI使用“cameo”及相关变体词汇。目前OpenAI已将该功能更名为“characters”，但公司网站更新记录显示，更名动作比法院指令延迟超一周。OpenAI发言人在声明中强调“不认同任何企业对‘cameo’一词的独占主张”，并表示完全执行更名可能需要长达三周时间。

这已是OpenAI近期第二起命名纠纷。此前其计划推出的硬件设备名称“io”，也因与初创企业iyO的AI硬件产品名称冲突而被法院叫停。Cameo首席执行官史蒂文·加拉尼斯指出，OpenAI在明知存在商标的情况下仍选用该名称，导致其平台在谷歌搜索结果中的可见度受损，使原本代表“真实人际连接”的“cameo”一词被贴上“AI代工”标签。

法律专家指出，生成式AI企业若能在产品命名阶段注重原创性，将有效规避此类纠纷。此案后续听证会定于12月19日举行，将决定临时禁令是否转为永久禁令。目前双方协商仍处于停滞状态，这场持续八年的品牌保卫战与AI新贵的命名争议，正成为科技行业知识产权博弈的新焦点。

中文翻译：

今年九月，OpenAI推出了一项新功能，允许用户生成自己的数字形象，用于制作个性化深度伪造视频。这是OpenAI旗下TikTok风格AI视频分享应用Sora的核心功能之一。这项自我深度伪造功能最初命名为"cameo"，凭借这一亮点功能，Sora迅速登顶苹果iOS应用下载榜。

这个功能名称却引发了与同名应用Cameo的商标诉讼——后者是一款让粉丝付费请名人录制个性化视频的应用。由于法律诉讼，OpenAI已暂时从其Sora应用中移除了"cameo"品牌标识，目前该功能改称为"角色"。

生成式AI本质上是通过在海量数据集中寻找模式来运作的，无法实现真正的创意原创。OpenAI的命名策略似乎也延续了这种衍生特质。除了被要求从Sora中移除"cameo"名称外，该公司近期还因另一桩诉讼被禁止将即将推出的硬件设备命名为"io"——起诉方"iyO"公司早已在开发人工智能硬件设备。

根据OpenAI官网的更新日志，在美国地区法官李恩美发布临时限制令一周多后，该公司移除了Sora功能的原名。法官禁令禁止OpenAI使用"cameo"一词及其变体。决定该禁令是否永久生效的下一次听证会定于12月19日举行。

Cameo公司首席执行官史蒂文·加拉尼斯表示，双方几乎未曾进行过实质协商。"他们显然知道Cameo的存在，也清楚我们拥有相关商标，"他在法官发布临时限制令后接受《连线》杂志采访时表示，"但他们仍然选择了这个名称。"

加拉尼斯将这场诉讼视作围绕"cameo"一词及其八年来构建的应用品牌的"生死存亡之战"。"如今当人们想到这个词时，它不再代表真实的人际连接，而是意味着AI制造的廉价内容。"他声称OpenAI的功能名称已经损害了Cameo在谷歌搜索结果中的可见度。

OpenAI发言人在邮件声明中回应："我们不同意诉状中关于任何人可独占'cameo'一词的主张，期待继续向法庭陈述我方立场。"当"cameo"名称未立即从Sora应用中移除时，该公司发言人向《连线》证实正在"采取措施遵守"法院命令，并援引公司抗辩书内容称，选定新名称后可能需要"最多三周"完成变更。

生成式AI工具是卓越的模仿机器，其输出结果往往符合统计概率上的最优解。对OpenAI而言，彻底避免此类诉讼的简易方案是为其产品构思新颖独特的名称。然而，当企业的根基建立在模仿他人产出之上时，原创性或许本非其擅长之处。

英文来源：

In September, OpenAI launched a way for users to generate a digital likeness of themselves they could use to create personalized deepfake videos. This is one of the core features in Sora, OpenAI’s app for sharing AI videos inside a TikTok-style feed. The self-deepfaking feature was called “cameo,” and with that standout feature, Sora quickly rose to the top of Apple’s iOS download charts.
This feature name led to a trademark lawsuit with Cameo, the app where fans can pay celebrities to record personalized videos. Now, because of the legal action, OpenAI has temporarily scrubbed the “cameo” branding from its Sora app. The app now refers to the feature as “characters.”
Creative originality is not achievable by generative AI, which is built on finding patterns in large datasets, and OpenAI seems to be matching this derivative vibe with its naming schemas. In addition to being told to remove “cameo” from Sora, OpenAI was also recently ordered not to call its upcoming hardware device “io,” in response to a separate lawsuit from a company named “iyO” that’s already building an AI-powered hardware device.
According to update logs on OpenAI’s website, the company removed the name for the Sora feature over a week after US District Judge Eumi K. Lee issued a temporary restraining order. The judge’s order blocked OpenAI from using “cameo” or variations of the word. The next hearing, which may decide whether this ban sticks, is scheduled for December 19.
Discussions between Cameo and OpenAI have been “pretty nonexistent,” according to Steven Galanis, the CEO of Cameo. “They clearly knew Cameo existed. They knew we had trademarks on it,” he said in a call with WIRED shortly after the judge issued the temporary restraining order. “They chose the name anyway.”
He sees this lawsuit as an “existential” battle over the word “cameo” and the app’s brand he has built over the past eight years. “When people think about the word, now it means something different than authentic personalized connections,” said Galanis. “It means AI slop.” Galanis claimed OpenAI’s feature name was already hurting Cameo’s visibility in Google search results.
“We disagree with the complaint’s assertion that anyone can claim exclusive ownership over the word ‘cameo,’ and we look forward to continuing to make our case to the court,” said an OpenAI spokesperson in an emailed statement.
When the “cameo” name was not immediately removed from the Sora app, an OpenAI spokesperson confirmed to WIRED that the company was “taking steps to comply” with the judge’s orders and highlighted a portion of the company’s opposition brief saying it might take “up to three” weeks for OpenAI to make the change after a new name was picked.
Generative AI tools are incredible mimicking machines, outputting answers that match what the statistically probable answer is likely to be. An easy way for OpenAI to avoid these lawsuits altogether would be for the startup to come up with novel, original names for its drops. Though, when a business is built upon mimicking others outputs, originality is not likely its strong suit.