内容来源：https://www.geekwire.com/2026/rad-power-bikes-new-owner-wants-to-rehire-employees-open-stores-and-return-e-bike-brand-to-glory-days/

内容总结：

美国电动自行车品牌“Rad Power Bikes”获收购重生，新东家宣布全面复兴计划

曾被誉为北美最大电动自行车品牌、后陷入破产危机的西雅图企业Rad Power Bikes，其资产已于近期被南佛罗里达州的Life Electric Vehicles Holdings公司成功收购。新东家首席执行官罗伯特·普罗沃斯特在接受媒体专访时，公布了一项雄心勃勃的复兴蓝图，旨在让这个昔日行业领导者“像凤凰一样”重获新生。

“Rad Life Mobility”接棒，大规模重新雇佣启动

在新成立的实体“Rad Life Mobility”旗下，普罗沃斯特表示已向因破产而离职的95%员工发出返聘邀请，其中多数位于Rad的发源地西雅图地区。目前已有约70人接受邀请，公司甚至欢迎疫情前后品牌鼎盛时期的老员工回归。此外，Life EV亦派遣了15至20名骨干加入新团队，并任命拥有丰富汽车零售经验的吉姆·布朗为新任总裁。

战略大调整：本土组装、优化物流与渠道革新

普罗沃斯特详细阐述了多项核心改革措施：

1. 生产模式转型：计划将传统的海外制造模式转变为美国本土的“准时化”组装，在中部地区设立10万平方英尺的组装中心，并利用对外贸易区政策降低关税影响。
2. 物流成本管控：将收回第三方物流运营权，通过自主管理供应链以削减此前导致财务困境的高额成本，声称此举“能让Rad立即实现盈利”。
3. 零售网络重整：美国境内7家门店（包括西雅图Ballard旗舰店）将继续运营。未来目标是在全美至少24个关键市场开设新店，并推出对经销商更具吸引力的定价方案。
4. 客户电池更换计划：将为受此前产品安全委员会火灾隐患警告影响的客户，以半价优惠更换新型“安全防护电池”。

品牌曾历经山车式发展，新团队称“资金雄厚”

Rad Power Bikes成立于2015年，凭借面向休闲骑手的平价车型迅速崛起，在疫情期间需求暴涨近300%，2021年估值曾高达16.5亿美元。然而随着市场降温、运营失误及宏观经济压力，公司经历多轮裁员，营收从2023年的1.298亿美元持续下滑至2025年的6330万美元，最终于2025年12月申请破产保护。

Life EV以1320万美元收购其资产。普罗沃斯特强调，此次收购价相对于历史估值“非常划算”，背后由超过200名私人股东和资深企业家组成的投资团体“资金实力极为雄厚”，已准备好投入更多资源重振品牌。

面临饱和市场竞争，承诺全力支持用户社区

普罗沃斯特承认，当前电动自行车市场竞争远比十年前激烈，但新团队将通过推出新产品、建立充足库存和提升盈利能力，让投资者、员工和用户重拾信心。他特别强调：“最重要的是让Rad用户社区知道，我们与他们同在，并将100%支持他们。”

此外，普罗沃斯特透露公司近期很可能再收购一家“大众熟知且与Rad完美互补”的企业，以进一步完善业务布局。

中文翻译：

罗伯特·普罗沃斯特对"拉德动力自行车"公司怀有宏大的规划。这家总部位于西雅图的电动自行车制造商近期破产，但他认为其能重夺行业主导地位并实现更大发展。

周五接受GeekWire采访时，这位南佛罗里达Life Electric Vehicles Holdings公司的首席执行官，在其公司完成对这家初创企业资产收购后，勾勒出重塑"拉德"的雄心路线图。"这不是拉德动力的延续，更像是凤凰涅槃，"普罗沃斯特说，"这是一次重生。"

在新成立的"拉德生活移动"公司（由Life EV控股）框架下，普罗沃斯特表示已向破产期间被裁员的95%员工发出返聘邀请，其中许多人常驻西雅图地区——拉德公司多年来的成长之地。目前已有约70人接受邀请，他希望联系到所有可能被遗漏的员工，包括疫情前后公司鼎盛时期的元老。

"我们收购了所有数字资产和实体资产，是否聘用原有团队完全由我们自主决定，"他解释道，"最终我们决定全员返聘，因为他们确实表现出色。"Life EV还向新公司派驻了15-20名员工，包括新任总裁吉姆·布朗。这位驻盐湖城的Life EV投资者，曾在犹他州拉里·H·米勒汽车集团积累丰富的汽车经销零售经验。

普罗沃斯特透露："部分前台部门将设在犹他州，但我们会保留西雅图基地。"总部位于佛罗里达州迪尔菲尔德海滩的Life电动汽车控股公司（OTC市场代码LFEV）是专注收购并拓展成熟电单车品牌的微移动平台企业。2023年11月，该公司收购了摩托车制造商哈雷戴维森最初创立的内部电动自行车公司Serial 1。

虽然公司主体变更，但"拉德动力自行车"品牌将继续出现在自行车、产品和零售门店。尽管经历波折，普罗沃斯特认为该品牌仍蕴含巨大价值："我们都很振奋。它曾是美国估值最高的纯电动自行车企业，我们的目标是让其恢复甚至超越昔日荣光。"

在佛罗里达办公室进行视频会议时，普罗沃斯特滔滔不绝地列举着对"拉德生活移动"的规划：

• 整车组装：计划将传统海外制造模式转为美国本土"准时化"组装，在保持全球采购的同时，将最终组装环节转移至10万平方英尺的中部设施。通过对外贸易区架构缓解关税压力，实现"仅提前数周生产"的精准制造。
• 分销物流：指出第三方物流依赖及其成本是此前财务困境主因。"现在我们自主管理物流环节，优化后拉德将立即实现盈利。"
• 零售网络：全美保留7家门店（包括西雅图巴拉德旗舰店）。对今年早些时候关闭温哥华和圣彼得堡门店表示遗憾，强调重开佛罗里达门店为优先事项，并计划在全美至少24个关键市场拓展新店。同时将推出对经销商更具吸引力的定价体系。
• 电池更换计划：将为受消费品安全委员会火灾隐患警告影响的客户提供五折电池更换服务，逐步升级为新型安全防护电池。
• 新收购计划："正在考察一家与拉德完美互补的企业，预计下周左右完成收购。这将是家众人皆知的公司。"

拉德动力自行车公司2015年以直面消费者模式和低于2000美元的休闲电动自行车切入市场，迅速成长为西雅图明星初创企业。疫情期间需求暴涨300%，2021年融资超3亿美元，自诩为北美最大电动自行车销售商。但随着2022年需求降温，一系列决策失误和宏观经济挑战导致七轮以上裁员。

这家由电动自行车改装爱好者迈克·雷登博与挚友泰·柯林斯创立的公司，在2025年11月爆出"重大财务危机"后，于12月申请第11章破产保护。破产文件显示其总收入从2023年的1.298亿美元持续下滑至2025年末的6330万美元，总负债近7300万美元，超资产额两倍。

Life EV以1320万美元收购拉德资产，普罗沃斯特称相较于16.5亿美元的历史估值堪称超值交易。他表示股东团体原准备更高报价，并已备足资金重振品牌。由200余名私人股东和知名企业家组成的投资团体被形容为"资金实力极为雄厚"。

新公司仍将面临行业共性挑战：当前市场竞争远比十年前激烈，电动自行车品牌已呈饱和态势。但普罗沃斯特强调将通过推出新品、建立充足库存、实现盈利来重燃投资者与员工热情，更不忘广大骑手群体："本次沟通最重要的是让拉德社区知道——我们始终与他们同在，必将提供百分之百的支持。"

英文来源：

Robert Provost has big plans for Rad Power Bikes, the recently bankrupt Seattle-based electric bike maker that he thinks can reclaim its industry dominance — and grow even larger.
In an interview with GeekWire on Friday, Provost, the CEO of South Florida-based Life Electric Vehicles Holdings, Inc., laid out an ambitious roadmap to overhaul Rad following his company’s acquisition of the startup’s assets, which closed this week.
“It’s not a continuation of Rad Power, more like a phoenix,” Provost said. “The rebirth.”
Under a new corporate entity called Rad Life Mobility, owned by Life EV Holdings, Provost said offers have been extended to re-hire 95% of employees who were laid off as part the bankruptcy process. Many of them are based in the Seattle area where Rad grew over the years.
Provost said about 70 people have accepted so far and he wants to hear from anyone who may have been missed — even former employees who helped build Rad during its heyday before and during the pandemic.
“We acquired all the digital assets, all the tangible assets. It was up to us on the workforce, we could actually hire them or not,” he said. “So we made the decision to go ahead and hire them. They’ve done a really great job.”
Provost said Life EV added another 15 or 20 of its people to Rad Life Mobility, including a new president, Salt Lake City-based Jim Brown, a Life EV investor who has extensive automotive dealership retail experience with Larry H. Miller Automotive Group in Utah.
“Some of the front office will be in person in Utah, but we are maintaining Seattle,” Provost said.
Based in Deerfield Beach, Fla., Life Electric Vehicles Holdings — publicly traded on the OTC market as LFEV — is a micro-mobility platform company focused on acquiring and scaling established e-bike brands. In November 2023, it acquired Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson.
While Rad takes on a new corporate identity, the Rad Power Bikes branding will continue on bikes, products and retail locations. And despite the struggles it encountered, Provost thinks there is still a lot of value in the brand.
“We’re all excited,” Provost said. “It was No. 1. It was the highest-valued electric-bike-only company in the U.S. Our goal is get it back to that value, if not beyond that.”
Speaking during a Zoom call from his Florida office, Provost could hardly slow down while listing all that he and Life EV hope to accomplish with Rad Life Mobility, including:

• Bike assembly: Provost plans to shift Rad from a traditional overseas manufacturing model to a “just-in-time” U.S.-based assembly process to lower costs and manage inventory. While parts will still be sourced globally, final assembly will move to a 100,000-square-foot facility in the central U.S. Provost noted the company will utilize a Foreign Trade Zone (FTZ) structure to mitigate the tariff burdens that plagued previous management. “We build only a few weeks out. It’s more of a just-in-time type of production,” he said.
• Distribution and logistics: Provost called the reliance on third-party logistics and the associated costs a primary reason for Rad’s previous financial struggles. “We don’t need [3PL] because we’re managing that side of it,” he said. “We clean all that up, Rad becomes immediately profitable.”
• Retail stores: Seven Rad stores will remain open in the U.S., including the flagship store in Seattle’s Ballard neighborhood. Provost said he was sad to see stores close in Vancouver, B.C., and St. Petersburg, Fla., earlier this year. Re-opening in Florida is a priority and getting Vancouver back would be nice, he said, adding that opening new Rad stores in at least 24 other key U.S. markets is the goal. Provost also said previous margins “weren’t sufficient” to dealers that carried Rad bikes and a new program “will have pricing that will be very attractive to them.”
• Battery replacement program: Provost said the new company will take care of customers with Rad bikes and batteries impacted by the Consumer Product Safety Commission’s warning last fall, about potential fire hazards. “We’re going to put a program in to go ahead and replace those batteries for everyone, at like a 50% discount,” he said. “We will make sure it’s a Safe Shield Battery — the newer product. It’s gonna take us a little time to get that done.”
• Another acquisition: “There’s another company we’re looking at that is actually a perfect complement to Rad Power. We’re most likely going to acquire that company, in the next week or so,” Provost said, adding that he couldn’t share a name yet but that he thinks it’s a company everybody knows.
  Rad Power Bikes launched in 2015 with a direct-to-consumer model and sub-$2,000 e-bikes aimed at casual riders, and in short time became a high-flying startup in Seattle.
  The company saw demand surge nearly 300% during the COVID-19 pandemic. Rad raised more than $300 million in 2021 and branded itself as North America’s largest e-bike seller.
  But the momentum faded in 2022 as demand cooled and a series of missteps and macroeconomic challenges led to more than seven rounds of layoffs.
  The startup, originally founded by e-bike tinkerer Mike Radenbaugh and longtime friend Ty Collins, filed for Chapter 11 bankruptcy protection in December 2025 following surprising news in November that the company was fighting for survival as it faced “significant financial challenges.”
  In its bankruptcy filing, Rad revealed a steady drop in gross revenue — from $129.8 million in 2023 to $103.8 million in 2024, and $63.3 million toward the end of 2025. The company reported total liabilities of nearly $73 million, more than double its assets of $32 million.
  Rad’s assets were acquired by Life EV for $13.2 million, which Provost called a deal in relation to its onetime valuation of $1.65 billion. He said that the Life EV ownership group was ready to bid higher — and it’s prepared to spend far more to revitalize the brand.
  Backed by a group of over 200 private shareholders and “very significant entrepreneurs,” Provost described the investor group as having “extremely deep pockets.”
  The new Rad will still face some of the industry issues that caught up to the old Rad, chiefly that competition is much stiffer now than it was 10 years ago and the market has become saturated with a wide variety of e-bike brands.
  But Provost said the company intends to introduce new products, build up sufficient inventory, make the company profitable and get everyone from investors to employees excited again. Not to mention Rad riders.
  “The most important part out of this conversation, for me, is to let the Rad community know we are there for them,” Provost said. “We are going to support them 100%.”
  Related:
• Rad Power Bikes brand will live on as Life EV completes acquisition of Seattle e-bike maker’s assets
• Rad Power Bikes sells for $13.2M as asset auction attracts bidders for bankrupt e-bike maker
• The rise and fall of Rad Power Bikes: From breakout success to the brink of shutdown
• Rad Power Bikes’ biggest unpaid bill is $8.3M to U.S. Customs, as tariffs squeeze the industry
• Rad Power Bikes closing stores in Vancouver, B.C., and Florida; 7 more will remain open